ART DIRECTION & CONCEPT CREATION
Bright visions – MARIMEKKO
SPRING-SUMMER ‘23 CampaigN
Every era has its generation of bold minds. Those who dare to dream of the future and preserve what’s worth holding onto. Throughout time and across the world, the Marimekko community has bonded over this simple aspiration—to live positively.
Client MARIMEKKO
Art direction KRISTA KÄRKI
Concept and creative content EMMA VUORINEN
Copywriting GUINEVERE JONES
Graphic design KRISTA KÄRKI
Animations KATRI TIKKANEN
Marimekko production ALINA SEPPÄ & KATI LYYTI
Director HÉCTOR HERCE
Director of photography ALEJANDRO BUERA
Executive producer DIEGO SANIZ
Set design LAURA CODEX
Stylist HÉCTOR LOUREIRO
Makeup and hair PATRICIA DEL MORAL
Photographer CHRISTIAN PENA
Photo assistant SANDRA ANGSTADT
Director (Behind-the-scenes) MAX LUSSON Director of photography SOFÍA COLODRÓN